The interest in vegan and vegetarian food is on the rise in Sweden. It’s most widely spread among young people and women. Today there are more than 150 000 vegans in Sweden. The number of vegetarians is about twice that amount. According to one survey made by Demoskop, four out of ten Swedes view animal welfare as a strong argument in favour of choosing vegetarian food.

The survey hints that the vegetarian options here in Sweden are considered to be few and expensive. Many would consider vegetarian food if they were to find that such food is healthy and good for the environment, according to Alexandra Leijonhufvud, the chairperson of Djurens Rätt, a Swedish animal rights society.