Veganism has seen a surge in popularity over the past decade. Vegetarian Times reports that an estimated 1,000,000 people in the U.S. are currently vegan.

A new study commissioned by the journal Appetite found an interesting trend among people who self-identified, or once self-identified, as vegan: those who chose the diet for ethical reasons stayed with it longer than those who cited health reasons.

Read more here.

Personally, I have never had any trouble at all, sticking to a vegan diet. Of course, my main reason for going vegan was ‘ethical reasons’ – ie I loved animals and didn’t want them to get hurt because of me. Since then I have discovered many other great reasons, but that was the starting point.